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Google fined 136 crores for unfair search results

Google fined 136 crores for unfair search results

Google is the largest search engine in the world. It offers many services like Google Photos, Gmail, YouTube and many others.

But sometimes, even pretty big companies do cheat their customers.  Let’s see details on what basis CCI(Competition Commission of India) charged Google of RS. 136 crores.

 

What is CCI?

Competition Commission of India (CCI), which has been established by the Central Government.  It is the duty of the Commission to eliminate practices having an adverse effect on competition, promote and sustain competition, protect the interests of consumers and ensure freedom of trade in the markets of India.

 

 

From Where did it start?

At first, The case was filed by BharatMatrimony.com, which alleged that their competitors like Shaadi.com and JeevanSaathi.com were hijacking their brand keywords and running advertisements on Google Adwords.

Users searching flight details were directed to Google’s own flight search page, the Competition Commission of India found.

 

Google also stated that ”  Google said it was “always focused on innovating to support the evolving needs of our users ”

It is not the latest trend news, it has been continuing for 6 years but due to lack of sufficient evidence, CCI could not complete any actions regarding Google.

CCI had told, Google had abused its position of search results and including unfair business practices. Due to this allegation, fine of 136 Crore has been imposed.

 

Why had the penalty of 136 Crore been imposed?

 

The amount 136 Crore is equal to 5% of total India revenue of Google in 2012, 2013, 2014. Even due to the delay of submitting documents regarding investigation Google had to pay 1 crore more.

Earlier, it was rumoured that Google will be penalized Rs 31,000 crore for this case, (if found guilty) which was 10% of their revenues globally. But CCI has narrowed it down to 5% of their Indian revenues, which amounts to Rs 136 crore.

 

During their investigation, Director General, of the CCI mainly researched into 3 main aspects of this case:

  1. Has Google biased their search results?
  2. Are advertisers forced with unfair rules?
  3. Does Google stifle competition by imposing unfair rules?

anilkumar

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