In Google for India event, they have come up with the latest updates which are exclusively available in India.
There are lots of updates that are related to Google Pay and now it is renamed as Tez. Caesar Sengupta, Vice President Payment’s and NBU told there are 460 Million Indians online and make a huge impact on any online business.
Google has taken up these updates to make the integration and technology to its optimum level in the country.
Google Pay ( Tez ) Updates
Google Pay updates include in terms of payments and also the availability of the Jobs within the app. After the integration of updates, Google pay will not be just limited to payments platform and merchants can customize on the platforms as well.
In the latest update, Business and merchants can create branded experiences and these are accessible by the customers.
You can get the list of businesses within the application and you can get information and pay to the business directly.
For example, Zomato application is integrated into the Google Pay in which users can directly order and pay from Google Pay.
Not only Zomato, but you can also get the following business listed on Google Pay.
- Urban Clap
- Eat Fit
There is a cross advantage for Google Pay and as well for the listed businesses. Google Pay has 60 million active users and all the listed businesses can take advantage.
Moreover, you don’t need to install separate apps to access the listed business.
You can book a flight from MakeMyTrip without installing the MakeMyTrip application.
Google Jobs Platform
However, Google already has a Job platform running in Bangladesh and Indonesia. They are also in trails to bring up the Jobs search inside Google Pay as it has around 67 million users using the application.
Google told them they have partnered with Swiggy, Dunzo, 24Seven, Fabhotels and HealthKart to post jobs on its application. Users can look over Part-time or entry-level jobs.
Even in the future, Google will place all the Multi-national companies into its job search criteria. By this everyone can take advantage of the application for Job search.
Google’s major competition
The biggest competitor for Google Pay is solely a Paytm with 350 Million register users. However, to compete with the Paytm, Google is taking a different approach like Jobs integration and integration of business apps into its platform to connect all the app users at one place.